Proud Pour founder and co-CEO Berlin Crystal Kelly and co-CEO Brian Thurber. Money from the sales of their Sauvignon Blanc wine, The Oyster, goes to the effort to restore native oyster habitat in Wellfleet Harbor.
Each bottle of The Oyster is adorned with a real oyster shell to draw attention to the restoration project. Money Proud Pour has contributed has bought about 100 tons of recycled oyster shells used as cultch to form a base on which newly released spat can be attached and developed.